Element and Plan B Unite


Posted: March 8th, 2010

IRVINE, CALIFORNIA: Billabong International Limited today announced it has entered an exclusive 10-year agreement to license the California-based skateboard brand Plan B. Plan B will operate out of the Element headquarters in Irvine, CA

Element’s Founder and President Johnny Schillereff said “The Billabong group’s unwavering support has helped Element blaze the trails we've always dreamed of. Plan B is iconic and deep within the fabric of skateboarding and we couldn’t be happier to unite with them.

Professional skateboarders and team riders Danny Way and Colin McKay will continue to ride for and own Plan B Skateboards. Vice President Tom Jones will continue to oversee the brand and team which includes Paul Rodriguez, Ryan Sheckler, PJ Ladd and Pat Duffy.

We are very excited to bring the Plan B family to The Billabong group and form this new skate distribution group with Element,” says Colin McKay. “Billabong and Element clearly understand brand building. Danny, the team and I couldn’t be happier with the opportunity to leverage their strengths and help Plan B reach its full potential.”
  • TY Pocket Cam Episode #3

    TY Pocket Cam Episode #3
    Tum Yeto has their 3rd Pocket Cam episode up with Corey Duffel, Dan Murphy, Nick Merlino, Elijah Berle, and Nick Palmquist skating around North Carolina.
  • Krook3d Spring Refresher

    Krook3d Spring Refresher
    Krooked's spring refresher is here, check out the Shmoo Duex series, lImited edition Gonz board and the new Krook3d trailer with Brad Cromer.
  • Jaws Independent Footage

    Jaws Independent Footage
    Just when you thought you saw enough of Jaws this week Independent brings you some more sick footage.
  • Don't Miss It!

    Don't Miss It!
    Oj has a new trailer for their upcoming video.
  • Black Label Crew at PHXAM

    Black Label Crew at PHXAM
    Black Label put up a clip of their guys at Phoenix Am last weekend.